This Tuesday, Apple surprised us surprising even their more optimist forecast: His total revenue (Price x Quantity) increased a 90%, when all the economist aimed their forecast to something on the forty %, being Wall Street one of the more optimistic with a forecast of 49% revenue increase.
Steve Jobs, chief executive, said that the new iPad had been well received since it broke into the market April 3. Steve promised 'several more extraordinary products in the pipeline for this year', and the Computer market analysts pointed to the possibility of the release of a new version of the iPhone in summer, as early as June.
On the other hand, Peter Oppenheimer, chief financial officer, warned that margins probably will fall in the present quarter, because iPad launch costs. Even Peter said that the revenue will be between $13bn and $13,4bn (€9.7bn and €10bn) the analysts suggested that he's being too conservative and expected a bigger revenue.
Executives said that iPad demand was better than what they anticipated, having trouble to supply the shops. "We're adding capability. It has shocked us, the level of demand, at least initially", said Mr Cook, Chief Operating officer of Apple. Mr Cook didn't commented how much iPad would add to Apple's total profit on the medium-long term, but said that they expect that will perform as much as iPhone, giving it a big role on the Apple's profit
Michael Obuchowski, managing director at First Empire Asset Management Inc, in Hauppauge, New York, oversees a $3.8bn in assets and praised the 'incredible numbers' of Apple. "With the improving global economy lifting all the boats, Apple will benefit more than most.", ended.
Now, let's take a look at the numbers of Apple devices:
- The company sold 2.94 million Macs, a 33 percent increase (28% increase of portable MacBook and a 40% of Apple's desktop computers).
- Sales of the Mac rose 27 percent to $3.76 bn. The demand of portable MacBook surpass the desktop systems demand.
- Vodafone in the UK and others new carriers, doubled the shipments of iPhones. Pretty impressive, knowing that the average selling price of a single iPhone is $600, but they managed to ship 8.75 million iPhones. Apple did it especially well in Europe and Asia, where sales rose a 400%
- iPhone sales and related products, gained a 124 per cent increase, with a total revenue of $5.45bn. iPhone's alone represent a 40% of total Apple's revenue
- Apple still sold 10.9 million of the digital players.
- IPod sales rose 12% percent to $1.86 billion, an average but still important piece of the cake.
No one can offer statistics about iPad, as the study didn't include the iPad, which went on sale April 3, but investors anticipate that sales will climb as much as iPhone did (even more), especially when new products will be released such an updated iPhone and a television related device
Toni Sacconaghi [ENLLAÇ], Analyst at Sanford C. Bernstein & Co. in New York, estimated shipments of 7.3 million iPhones, 3.1 million Macs and 9.9 million iPods. Sacchonaghi rated the stock as 'outperform', is also the top-ranked computer analyst by Institutional Investor magazine. Gene Munster, analyst at Piper Jaffray & Co in Minneapolis said : "The iPhone is on the fire right now,"
Will Apple exceed again their forecast? How will iPad impact Apple's revenue? Make your own forecast at 'comments'
CNN - Apple soars with 90% increase in profits
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